Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition (Hardcover)

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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

Review

“A quick, practical, and extremely useful guide to word of mouth marketing.”— Emanuel Rosen, author of The Anatomy of Buzz “As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time.”— Jonah Bloom, Executive Editor, Advertising Age “It’s brief. It’s elementary. It’s obvious. But the Truth of (more…)

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