The Marketing Gurus: Lessons from the Best Marketing Books of All Time [BARGAIN PRICE] (Hardcover)
From Publishers Weekly
As the editor of Soundview Executive Book Summaries, which distills business books into 5,000-word recaps, Murray offers 17 such summaries of marketing books published in the last 15 years. It’s arguably a narrow range for the best “of all time”—even with big names like Regis McKenna and Sergio Zyman on board. Each book summary begins with a quick summation, often making redundant the introductions written especially for the collection. And though the con (more…)
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