From Publishers Weekly

As the editor of Soundview Executive Book Summaries, which distills business books into 5,000-word recaps, Murray offers 17 such summaries of marketing books published in the last 15 years. It’s arguably a narrow range for the best “of all time”—even with big names like Regis McKenna and Sergio Zyman on board. Each book summary begins with a quick summation, often making redundant the introductions written especially for the collection. And though the con (more…)

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Amazon.com Review

This is a review

Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants–all phenomenally successful at borrowing direct marketing strategies (more…)

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No description for this product could be found, but have a look over at Amazon for reviews and other information.

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Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only (more…)

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Enterprises are increasingly becoming virtual corporations. They need to empower their employees, integrate with business partners, and interact electronically with their customers. This book describes the Microsoft solution for Internet business, which enables enterprises to connect with customers, increase operational efficiencies, and compete more effectively in the global Internet economy. The book covers what “Internet business” means, its business rationale, the Microsof (more…)

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Review

“A quick, practical, and extremely useful guide to word of mouth marketing.”— Emanuel Rosen, author of The Anatomy of Buzz “As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time.”— Jonah Bloom, Executive Editor, Advertising Age “It’s brief. It’s elementary. It’s obvious. But the Truth of (more…)

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Review

This book is 100% meat and potatoes. Jam packed full of valuable information that will help you sell more books. — Bobbie Hurst, Book PublicistThis powerful volume packs temendous punch page after page. — Mary Westheimer, President BookZoneThis refreshingly succinct handbook is the easiest way to organize your book marketing campaign. — Jerrold Jenkins, President, Jenkins Group

A concise step-by-step guide to marketing your book. Complete with all (more…)

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Amazon.com Review

Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone’s attention, you first need to get his or her pe (more…)

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Get massive exposure for your book, no special computer skills needed — trade published or self published, fiction or nonfiction Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and “bestseller” campaigns Blog to connect with readers, driving them to Amazon and bookstores Boost your visibility with Google, use MySpace for viral marketing Ignite word of mouth with Web social networks Capitalize on peer content and “amateur” book reviews He (more…)

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Review

“David Cole’s straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides.” — Judith Appelbaum, author of How to Get Happily Published, managing director, Sensible Solutions, Inc”The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you (more…)

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